- A >0.70 usually indicates a definitional relationship (e.g., awesome/amazing or screen/display or alert/notification or uninstall/reinstall). If two terms are not synonymous (or very close in meaning) and have a >0.70 score, this indicates a strong and meaningful relationship between concepts.
- A >0.20 and <0.70 association score is often where the most interesting findings lie in a project. This is where you should focus your attention in any project. These concepts are significantly highly related.
- A >0.0 and <0.20 association score indicates that two concepts have a weak association in the data.
- 0.00 score indicates no meaningful relationship between two concepts beyond random chance.
- A <0.0 association score (or negative association score) indicates that two topics are unrelated to one another in your dataset.
NOTE: Negative association scores do NOT infer negative sentiment.
Here are guidelines for determining the meaning of Topic-Topic association thresholds:
- Topic-Topic association scores generally fall within a smaller range that is closer to 0.0 than general association scores. They often fall between -0.30 to 0.30. Scores that are much higher than this range are extremely significant.
- Topic-Topic association scores have less variance from one another compared to general association scores. A 0.05 point differential between two topic-topic association scores is meaningful and interesting. Differences less than 0.05 scores between two Topic-Topic association scores should be evaluated with some caution as they may be influenced by varying sample size (or document volume) of each subset or topic.