The Dynamic Concept Cloud (DCC) displays the top 500 most important and frequently occurring terms in your project. Concepts can be single words or short phrases.
Concepts in a largest font size are the most frequently used in the data set. The largest concepts in the Cloud dictate the overarching context of a particular discussion. Since they are very common, they are likely concepts you already presume the dataset is about.
Smaller- to medium-size terms are often the most interesting and meaningful terms within a discussion/context, and a good starting point for data investigation and discovery.
If “web site” and “didn’t receive my order” appear in close proximity to one another within your DCC, this indicates that these two concepts are related, which provides more specific context and justifies further investigation by examining additional specific data points in that location within your dataset. Read the verbatims to understand the association between concepts.