The "Title" label can be used as a column header in your CSV file in one of two ways for any given data set:
For instance, an online product review may include a title that the author has given their post. Example: TITLE - "This is the best widget!" BODY - "I purchased the widget for my wife as a gift..." The title will display in the UI with the body of the review text (expand the Concept Detail panel where you read the verbatims).
2. To display a verbatim's metadata, such as the author's location, age or gender:
For example, if you have a forum post and would like to be able to view the poster's age and gender, you can populate the title with this information. Each reviewer's specific info would then populate each cell in that line.
Any metadata in "Title" column of your data file will be displayed in Verbatims panel just above the document with which it is associated (expand the Concept Details pane on the right).
Titles are for labeling and identification purposes only, and are not analyzed (so they are not included in the Dynamic Concept Cloud nor are they searchable in the project/interface).